“I believe we need to take this even a
step further: we need to get beyond the idea
of thinking of the poor as either
“consumers” or “producers.” Such a framing
continues to fuel the misconception that
poverty alleviation is simply a matter of
raising income so that the poor can increase
their “consumption.” Instead, as
businesspeople, we should begin to think of
the poor as “colleagues” and “partners”
engaged in the co-creation of entirely new
businesses that create mutual and
sustainable value. This book –a great
compilation by Professor Gardetti, will
prove to be an excellent resource for anyone
seeking to rise to this challenge.”
Stuart L. Hart
S. C. Johnson Chair of Sustainable Global
Enterprise
Johnson Graduate School of Management
Cornell University
“For the companies of GrupoNueva, today
brought together into Masisa… inclusive
business is part of the triple
(economic-social-environmental) bottom line
value creation strategy and we continue
learning and delivering results in old and
new projects with systemic impact
measurement…
In order to make this corporate statement
perennial, we decided to support the editing
of this publication, hoping it will be an
input to knowledge creating for the private,
public, civil society and academic sector
itself.”
